Abstract Details
'The Puzzle of Perceptions and The Power of Persuasion' |
|
---|---|
Presenting highlights of a new middle-school lesson developed by Project Food, Land & People (FLP), this workshop will provide educators an innovative approsch to teaching students about the necessity of being analytical rather than trusting first impresssions. Attendees will learn about impression formation, compare branding as used in agriculture and advertising, analyze ways that advertising influences perceptions and choices, discuss marketing trends among food producers, and investigate the ploys of advocates and advertisers to change what we choose to eat or not eat. Using a small group exercise, the most popular techniques of advertising and persuasion will be examined. Workshop Session (all workshops will be one hour) | |
Presentation: This presentation has not yet been uploaded or the speaker has opted not to make the presentation available online. |
|
Handouts: Handout is not Available |
|
|
Rod Wenzel Project Food, Land & People , Inc. (FLP) 1-850-219-1175 flpflp2010@gmail.com Rod Wenzel is the general manager for organization and special projects for Project Food, Land & People, Inc. He presented workshops of a related nature at AITC conferences in Florida and Colorado. He has served as an editor, researcher, and creative consultant for the development of various lessons provided by FLP to classrooms across the United States. He served as the senior editor of FLP's |
Betty Wolanyk Project Food, Land & People 716-930-0125 bettywolanyk@gmail.com Betty is the former chair of Project Food Land & People's National Board of Directors, is a nationally recognized speaker on myths, misconceptions and perceptions about agriculture, and is the owner of Ag Literacy Works, Inc,. of Barker, New York. She is the former director of Ag In the Classroom and director of education and research for the American Farm Bureau Foundation for Agriculture. She has been an agriculture teacher in the state of New York and holds bachelor's and master's degree in agriculture from Cornell University. |